All companies have sales functions. Without a sales function, a sales manager, or a salesman, the company would not have any sales.
It is vital for a company to have highly trained salesmen. This is best achieved by a sales training. When it comes to the importance of sales training, froschlearning.co.uk runs down its importance.
Benefits to the Company
Marketing is an activity in which the whole company is always expected to act to project an image of the company. With this in mind, it makes sense to provide sales training not only to those with sales functions but also with everyone else, especially those who interact with the clients.
This teaches them to think of their activities as a part of the buying experience. Sales and marketing should always be in the mind of sales personnel. Salespeople are familiar with “always be closing,” which helps to create aggressive marketing personnel.
Sales training breaks down the sales process as a social activity. It also explains why employees should always be receptive to other people, with no thought of whether the person is a prospect or not. New employees and sales staff should undergo sales training.
Sales training leads to some interesting results, including increased number of sales personnel who achieve their quota, as well as increased win rates.
Higher win rates mean that a salesperson would not need to spend more time trying to find new prospects. The salesman would be more efficient in talking with potential customers.
It should not be surprising that sales training also results in lower workforce turnover rates. Training helps maintain the sales personnel from quitting. Making sales is a hard discipline. When a prospect turns down the offer, it can be a big disappointment for the salesperson.