Professionals in online marketing still find it hard to understand why there’s even talk that search engine optimization is no longer applicable. There is no better time to apply this to your online activities than now.
The fact is, if you haven’t been paying for SEO for the past five or six years, it’s not too late to do it now, but you have been missing a lot, Denver’s C1 Partners states. Chances are your rankings on Google haven’t been exactly good based on pure luck.
The constant roll-out of updates from Google is the best reason you need the services of a good SEO company.
The Real-time Penguin
Just this September, Google officially announced that Penguin 4.0 is now live. This means the Penguin algorithm is now part of Google’s core algorithm, making it real-time. It is also more “granular”, which means the pages that get penalized don’t necessarily affect the entire website they belong to.
While it’s not the official name of the new algorithm update, Possum is what the experts are calling it. Its effects are felt on local searches. For example, if a smartphone user searches for restaurants in a certain area, the results would be different from those the user would get if they were to move to another area a few miles down the road.
The Opportunity to Choose an SEO provider
This is one of those opportunities to see if your SEO provider is the right one for you. This is the time to put them to a little test. It’s also a good time to get your in-house SEO marketing team to participate in a training or seminar regarding the newest algorithm updates.
How your SEO provider adjusts your website — if it needs adjustments — to follow the new rules or react to the new effects, if any, of the algo updates, will determine whether they are the right ones who should be handling your website.
SEO is alive and well, and you need it, whatever anyone tells you. You can do better on the ever-evolving search results. But you need the help of SEO professionals who know what they’re doing, and an SEO in-house team that’s ready for anything.