One of the cornerstones of an effective SEO strategy is good content marketing. In addition to your web page content, publishing things like blog posts, videos, infographics and case studies can do wonders. It can help you generate inbound links and convert prospects into buyers.
However, this is only true if people can actually find it in the first place. Many people make the mistake of assuming that as long as they produce great content, Google will automatically direct people to it. You still need to actively promote what you created.
What can you do to start getting your content in front of people? These strategies are used by most SEO agencies in Singapore, and are highly effective.
Experts from Purpleclick.com say that social mediaallows you to reach a wider audience. Make use of your company’s social channels by posting all of your new content there. You should also include social buttons on your website to make it easier for readers to share. Not only do you promote what you have created, you will also likely gain new followers from the exposure.
Are there well-known influencers in your niche who would find your content interesting? Send them an email, and they may decide to curate it. As long as your work is both valuable and relevant to their audience, they should be more than happy to share it and include a link back to your website.
People sign up for mailing lists because they like what your company has to offer, but special offers aren’t enough to keep their attention. Most subscribers enjoy receiving quality content, and it doesn’t have to be yours; curating helpful articles and data is a great way to educate your customers.
Link acquisition is an entirely different game today than what it was before. While these methods require more time and effort, they should serve as a strong, sustainable foundation for your website’s SEO.