There’s no denying that Google is still the authority when it comes to search engines. Although there are constant advancements and new competitions, Google still owns about 67% of the total market share of search engines. That means you have to know what Google wants for your business to appear on top of search results. This includes being up-to-date if there are any changes in the ranking algorithm. Here are some rules you should always follow to impress Google and your visitors as well.
Publish Only Quality Content
There was a time when marketers would stuff as many keywords as possible in a single content. Now, Google will flag those types of content. Since 2011, Google’s Panda algorithm update has been controlling which type of content to reward with good search rankings. Now, you need to limit your keywords to one to three in a single post. Your content should also be targeted, relevant, well-written and informative.
Detailed Titles and Descriptions
Meta titles and descriptions are important parts of SEO because they help Google and other search engines categorise you easily and accurately, an expert from Mashmedia.com.au said. Start with your homepage because this is what bots analyse first. There should be a clear value to your titles and descriptions for your website to be credited as authoritative and reliable. Invest on keyword research and use the best keywords when making your titles and descriptions.
Optimise Your Website
An optimised website is a well-organised website that uses certain key phrases and terms for every webpage they have. Google analyses thousands of factors to determine which sites to rank highest. To make sure yours make the cut, you should have clear and concise content, easy-to-navigate and fast-loading website, and embedded links leading to authoritative websites connected to your industry.
Follow these three steps and you’ll surely impress not just Google, but other search engines and your site visitors as well. Always be on the lookout for Google’s algorithm changes and make the necessary alterations as soon as possible.